Affiliate Links in Your Bio: Setup, Disclosure and Program Rules
How to put affiliate links in your link in bio: FTC disclosure, Amazon Associates rules on shorteners and prices, tracking per post, and a gift-guide setup.
You can put affiliate links on a link-in-bio page like any other link, but three things need care: a clear disclosure near the links (and in the post that sends people there), each program's rules on how links are shown, and a way to tell which post drove which click. Amazon Associates has the most detailed rules on shorteners, redirects and prices, so if you set up for Amazon, you'll likely meet most other programs' rules too.
This guide quotes the FTC and Amazon pages we read on October 19, 2026. It is general information, not legal advice. Adobe's 2026 holiday forecast, as reported by PPC Land, puts influencers and creators at 22% of affiliate traffic. We could not open Adobe's own release.
Disclosure: what the FTC says
The FTC's Disclosures 101 for Social Media Influencers says to disclose a "material connection" with a brand, which "includes a personal, family, or employment relationship or a financial relationship". An affiliate commission counts as a financial relationship. The guide warns:
- "Disclosures are likely to be missed if they appear only on an ABOUT ME or profile page, at the end of posts or videos, or anywhere that requires a person to click MORE."
- "Don't mix your disclosure into a group of hashtags or links."
The FTC's FAQ, The FTC's Endorsement Guides: What People Are Asking (June 2023), covers affiliate links:
- You "should disclose your relationship to the retailer clearly and conspicuously on your site", with wording like "I get commissions for purchases made through links in this post."
- "The closer the disclosure is to your recommendation, the better."
- The words "affiliate link" alone may not be understood, and "a 'buy now' button would not be adequate."
- "'Paid link' right next to an affiliate link should be an adequate disclosure of the nature of the link."
Use two disclosures: one in the post or video where you recommend the product, and one on your link page, right above the affiliate links. A disclosure only on the page doesn't cover the post, where the recommendation happens.
Outside the US. The same FAQ says US law applies if your content is likely to reach US consumers, and adds: "the U.K. and many other countries have similar laws and policies relating to endorsements. So, you'll want to check those, too." Check the rules where you and your audience are.
Amazon Associates rules for link-in-bio pages
Amazon's Operating Agreement (updated October 15, 2025) defines your "Site" as "your website, social media user-generated content, online software application, or Alexa skill". A link page is a website you run. The Program Policies (updated April 14, 2026) say "You must identify your Site(s) in your application", so add your page's URL to your Associates account.
As of October 19, 2026, the documents cover these common questions:
| Topic | What Amazon says | On your page |
|---|---|---|
| Disclosure | "You must clearly and prominently state... on your Site...: 'As an Amazon Associate I earn from qualifying purchases.'" | Put that sentence above your Amazon links. |
| Shorteners | "You will not use a link shortening service, button, hyperlink or other ad placement in a manner that makes it unclear that you are linking to an Amazon Site." | Name Amazon in the link title. |
| Cloaking | "You will not cloak, hide, spoof, or otherwise obscure the URL of your Site containing Special Links (including by use of Redirecting Links)..." | Link straight to the Amazon URL. |
| Redirects | No commission on purchases through a link that sends users "via an intermediate site, without requiring the customer to click on a link or take some other affirmative action on that intermediate site". | Visitors tap a link on your page that goes to Amazon. |
| Prices | Your Site "may only show prices and availability if" Amazon serves the link showing them or you use Amazon's Creators API or PA API. | No prices in titles or images. |
| Promotions | Remove promotion references "as soon as that promotion on the relevant Amazon Site ends." | Give deal links an end time. |
| Ratings | No customer reviews or star ratings unless obtained through Creators API or PA API. | No star ratings in titles. |
| No Special Links "in connection with any printed material". | Keep Amazon links off flyers. |
Where it's unclear. Amazon's SiteStripe help page says its tool builds "short and long links" with your Associate ID and tracking ID included, so Amazon's own short links are fine. We could not find a clear answer on third-party short links that still make the Amazon destination obvious, or on a printed QR code that points to your page rather than to Amazon. Ask Associates support if either matters to you. Other programs have their own terms, so read each agreement too.
Tracking which post drove the click
Amazon's help page on tracking IDs says you can create several "so you can analyze traffic from different Web sites or merchandising strategies", with "a limit of 100 Tracking IDs per associate account". Use one for your link page and others for YouTube descriptions or a newsletter, and Amazon reports sales per ID.
What about UTM tags? Amazon requires your Associates ID "as a parameter in the URL" and the "formatting necessary for us to properly track referrals". We found nothing in the Agreement or Program Policies about adding UTM parameters to Amazon links, either way. Because it's unclear, we'd leave Amazon links exactly as Amazon builds them.
Instead, tag the link to your own page: share yourpage?utm_source=instagram&utm_campaign=gift-guide-reel in one post and a different utm_campaign in the next. On ManyLinks, views and clicks keep the UTM tags of the visit, and the Pro Campaign Performance report shows views, clicks and click-through rate per campaign, source and medium. See our UTM guide for naming.
Setting up an affiliate section on ManyLinks
- Disclosure first. Add a text block above the affiliate links, for example: "Some links below are affiliate links. I earn a commission if you buy through them. As an Amazon Associate I earn from qualifying purchases." Use plain text, not a row of hashtags.
- Group by guide. Use a title block per group ("For runners", "For new parents") with link blocks under it. The mobile layout is arranged separately, so check the order on a phone.
- Label every link with the product and the store: "Insulated bottle on Amazon". Starting the title with "Paid link" follows the FTC's example. No prices or star ratings.
- Use your own photos where you can. A link block shows the destination's preview image when there is one, and you can upload your own instead. We found no Amazon rule on preview images specifically, and your own photo avoids the question.
- Set end dates for deals (Pro). In a link block's Access tab, set Goes live and Expiration times. Before it starts, visitors see a "Coming soon" card; after expiry, "No longer available", with the destination hidden. On Free, remove deal links by hand. More in our scheduled links guide.
- Test weekly in season. Tap each link signed out, on a phone, and replace anything out of stock.
Keep short links off Amazon products
Every ManyLinks link block has a short link (/go/...), and Pro adds branded short links with custom slugs on your own domain. Both redirect the visitor straight to the destination with no click in between. These links work for most destinations, but for Amazon they could conflict with the shortener, redirect and cloaking rules above. Share your page URL, let visitors tap the Amazon link on the page, and use SiteStripe if you need a short Amazon link.
When a visitor taps a link, ManyLinks pages send only the site's domain as the referrer (a common privacy default), not the full page path. Listing your exact page URL in your Associates account keeps the source clear.
Deep links and the Amazon app
ManyLinks' Open in native app option supports a set list of platforms, such as YouTube, Instagram, TikTok and Spotify. Amazon isn't on it. Amazon links open in the browser. Whether the Amazon app takes over depends on the visitor's phone. Don't promise the app will open. Our deep links guide explains the supported ones.
Free and Pro analytics
Free shows click counts on each block in the editor, a Top Performing Links table and the rest of the dashboard for the last 30 days. Pro adds unlimited history, per-link drill-downs and the UTM campaign report. ManyLinks counts clicks, not sales; commissions come from each program's dashboard. Compare Free and Pro.
Other affiliate programs, briefly
Some programs keep links inside an app rather than on your page:
| Program | Where links live | Worth knowing (as of Oct 19, 2026) |
|---|---|---|
| YouTube Shopping | Tags on videos, Shorts and live streams | YouTube says shopping tags "drive more than twice as many clicks as adding links in the description". It also announced Amazon product tagging in the US. |
| TikTok Shop | Shoppable videos and LIVE inside TikTok | TikTok's US creator page lists "Be at least 18 years old" and "Have 1000+ followers". |
| LTK | Your LTK and the LTK app | LTK says creators can "Tag featured products from more than 1M brands". |
| Later (formerly Mavely) | Links you share anywhere | Later says "Mavely is now Later" and mave.ly links "will remain active and continue to earn". |
| Linktree | Shops and offers on your Linktree | Its help center (updated Oct 14) says Shops, sponsored links and affiliate opportunities are for Linkers based in the United States. |
| Beacons | Your Beacons page | Its pricing page lists "Embed Affiliate Links" from "our 12k brand partners". |
On YouTube and TikTok, tag products in the app first; your bio link catches everyone else.
Where ManyLinks is not the right fit
ManyLinks has no affiliate catalog, brand marketplace or commission tracking. It doesn't process payments; the Stripe block shows revenue figures but isn't a checkout. If you want to find products and get commissionable links in the same tool, look at Linktree Shops (US only), Beacons, or LTK if your audience already shops in its app. If you already earn through Amazon, LTK, Later or brand programs and want one page with click analytics, ManyLinks fits. Our alternatives page compares the wider field.
Gift-guide checklist
- Disclosure in each post, and in a text block above your links.
- Amazon's required sentence on the page.
- Titles with product and store; no prices or star ratings.
- Amazon links as Amazon builds them, with no third-party shortener or redirect.
- A tracking ID per channel, and UTM tags on your page link per post.
- An end time on every deal link.
- A weekly signed-out tap test on a phone.
ManyLinks has a free plan if you want to try this setup. The rules above apply whichever tool you use.